ITMS Sports - Grassroots

Grassroots earns major category status at ITMS Sports. It often forms an integral part of the effective marketing strategies we develop for
our clients. Grassroots programs allow for a targeted and extremely cost-effective approach to growth, community relations and the promotion of entire sports or individual events and sports teams. Marketing communication can be achieved on a whole new level, beginning from the "ground-up" with young, formative target groups. We realize the importance of building a strong base and we know
how to position grassroots initiatives to accomplish these goals.

The financially efficient methods of grassroots marketing provide the perfect balance to high profile promotional events, while building and establishing a solid foundation to grow on.

Building upon our client's goal of advancing baseball in Germany, ITMS has managed and coordinated Major League Baseball's nationwide "Play Ball!" programs, reaching over a million boys and girls since the successful launch of the initial national school program in 1996.

ITMS Sports also conceived and implemented a very successful youth program for a premiere division hockey team in Germany. Over 15,000 school children participated in the school events that helped establish an exciting new fan base for the club during the course of two seasons from 1999 to 2001.

ITMS Sports has furthermore conceived and applied effective grassroots marketing strategies to the development of golf and tennis. The EPDTour provides young, ambitious golf professionals with valuable tournament experience in which they can hone their skills, increase their earnings, and prepare themselves for the PGA tours. German golfers Tobias Dier and Marcel Siem, have already successfully used the EPDTour to catapult themselves into the European PGA Tour. The nationwide recreational tournament series People Tennis Tour as well as several tennis academies, including the Palmer Academy, the Academy of Tennis - Europe and Worldwide Tennis School, are among the many tennis projects that have profited from our marketing knowledge and expertise over the years.